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TradeEdge Consumer Connect: Intuition to Insights

There is tremendous information that a CPG company can get from the shopper and shelf activity within the store. Consumer Connect leverages in-store network of wireless sensors to collect information like store traffic, conversion and location attractiveness, which the CPG and retailer can use in real-time.

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TradeEdge – Accelerate profitable growth in the emerging markets

For many business executives in the emerging markets, growing sales and new consumers is a top priority. What they need is a solution that provides insights – from distributors to consumers – across the distribution chain, and accelerates growth.

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